View profile

Brand Patey

Richard Patey
Richard Patey
If you’re enjoying my Wednesday email, I think you’ll like a Thursday one by a great guy called Nic: The Slice - good reads & tools at the intersection of entrepreneurship, technology, and productivity. Join me and sub.

As you may know, I’m long done building affiliate sites to rank just so that Google can take them out in the next update.
Over the last few years, I moved into audience and community building.
It started with building and selling the Flipping Websites facebook group, and then the Website Investing publication which ended up as the investing.io community.
Going forward, whatever online business I start or am involved in it has to be a real brand.
A brand protects you against Google or affiliate updates and builds a loyal audience you actually own.
Plush merch bro
My filter for whether a business is a good fit for me is whether I would be proud to wear the logo / name at an industry event.
I’ve felt that physical merchandise is really important for brand-building for a while now.
Indeed, back in my productized services days, I registered the domain kwmarmot.com for a keyword research business as wanted to buy branded marmot plush toys for customers!
Today, I see a lot of newsletter businesses using merch as incentives within their referral programs.
Who wouldn’t want The Hustle socks? I know I’d wear them.
Show me the brands
In last week’s (my first) newsletter on Revue, I mentioned how I was wanting to get into the business of poker, a niche I’m passionate about.
Since then, I’ve been doing a lot of research into individuals within the poker community, what the biggest traffic websites are in terms of organic search, and who the media players are.
But most importantly, which is where my domain investing experience comes in, I’ve been looking at what are the actual real brands.
I’ve discovered that apart from the big poker tournaments and the poker sites themselves, there are very few brands within a multi-billion dollar industry that people would recognize or care about.
I view a lack of branding as an opportunity.
If we meet up in real life in a post-covid world, you can be rest assured that the baseball cap I’ll be wearing will be the business I’m focused on and passionate about.
Cheers!
Richard
Did you enjoy this issue? Yes No
Richard Patey
Richard Patey @richardpatey

Tokenized communities are the future of work, investing and play

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Created with Revue by Twitter.
Evolution House Iceni Court, Delft Way, Norwich NR6 6BB, UK