People tend to anthropomorphize their virtual assistants, assigning them personalities and physical features such as age, facial expressions and hairstyles according to research from Canada’s University of Waterloo.
What is ahead of us for the first year of the second decade of voice assistants? Voicebot reached out to over 40 voice industry professionals to get their predictions for 2020. They range from the rise of sonic branding and new architectures for voice assistants to the increasing importance of hearables and voice in the car. There are also predictions about the first hundred million dollar voice apps.
Today we have part 1 of a two-part series on 2020 predictions with guests from Australia, the UK, and Holland. We start this week with the view from Asia and Australia from Matt Ware of First, a leading digital and voice agency. He has predictions about the rise of Asia in voice and what will happen with discovery on the leading platforms this year. Next we talk Apple and Siri with Katy Bass of Altavox in the UK. Will there be a Siri OS? Will Apple do something meaningful with Siri in 2020? Katy shares her perspective. We wrap up Part 1 with Maarten Lens-FitzGerald who joins us from Holland and discusses the single word that will describe the sentiment around voice in 2020. We even score whether his 2019 prediction came to pass. Is there a voice winter? Maarten has some thoughts on that too. Enjoy!
Kane Simms is the Co-Founder of VUX World and a passionate leader in the voice tech world. You’ll hear him talk about how the top 5 companies in voice tech are positioning themselves in the market which includes Google, Amazon, Samsung, Apple and Microsoft and how Facebook may become another top player.
To encapsulate everything that has happened in ten years, Voicebot has picked a notable event from each year of the last decade to highlight and show how they marked a milestone in the way voice assistants have evolved and spread. (You can also see a more detailed timeline since 1961 here)