Before you embark on your proof-of-concept, consider all the ways a VUI will communicate your brand’s values and attributes, improve user experiences, inform your product roadmap, and drive revenue opportunities.
As you begin to build your business case, consider and document all the elements that will come together to determine your brand’s voice, including a personality profile, the role of voice as an extension of your brand, controlling the voice experience, personalizing experiences and getting marketing on board.
Chinese consumers are turning to smart speakers to shop online, instead of their phones. More than 1 million orders were placed and paid via Tmall Genie’s voice-shopping feature on 11.11 (singles day).
Let’s make sure you know what people are talking about. Voice search is everything the assistant needs a search engine or another external data source (like Google My Business) for. Turning on lights, setting an alarm or checking your calendar are Voice commands. You can optimize for the first, but not for the second.
Amazon announced that developers can now have Alexa respond to questions from US users with a “happy/excited” or a “disappointed/empathetic” tone. The company has also added a voice that sounds like a radio DJ.
A panel of 240 testers heard two female voices and two males voices in the study. One synthetic and one human voice were presented for each gender and testers were asked to evaluate the voices on a 1-5 scale. The synthetic voices were ranked lower than the human voices as earlier reported data revealed. However, the synthetic female voice received 12.5% higher ratings than the synthetic male voice.