Last week Amazon had their earnings call. It was the most successful quarter for Amazon in it’s history. Jeff Bezos gave a quote and it’s pretty clear on what Amazon’s top priorities are:
“Alexa was very busy during her holiday season. Echo Dot was the best-selling item across all products on Amazon globally, and customers purchased millions more devices from the Echo family compared to last year. The number of research scientists working on Alexa has more than doubled in the past year, and the results of the team’s hard work are clear. In 2018, we improved Alexa’s ability to understand requests and answer questions by more than 20% through advances in machine learning, we added billions of facts making Alexa more knowledgeable than ever, developers doubled the number of Alexa skills to over 80,000, and customers spoke to Alexa tens of billions more times in 2018 compared to 2017. We’re energized by and grateful for the response, and you can count on us to keep working hard to bring even more invention to customers.”
Let’s see how this develops. Benedict Evans gives some perspective on why Amazon is putting so much effort into Alexa. It’s a great read
, but if you are in a hurry: owning the voice endpoints is a strategic move.