What a week it was.
The CES had us overloaded with Voice news. It was exciting!
The biggest news came as statistics. First Amazon shared their 100 million end point news
. Impressive for any device range to grow at such a rate without any contextual infrastructure like a mobile phone OS. All on its own merit.
But now we need stats on active users… The Voice revolution will only stick when more and better usage is found which goes beyond music, timers and the weather.
Our favorite Sunday newsletter The Exponential View by Azeem Azhar
, a weekly wondermissive about the future, tech & society. (highly recommended and an inspiration for us). This week he mentioned Amazon’s 100 million news. After first framing it as a technology people didn’t expect to grow as it did, he shared his hesitation:
And with those numbers come more predictions that 2019 will be the year voice commerce takes off
. My prediction: it won’t, if I am bullish in the long term for voice as an interface. I don’t believe we have adequately solved the user experience or the core natural language understanding techniques to really delight. Amazon trumpeted several Alexa use cases that were growing in this blog post
, but ultimately music, timers and smart home integrations seem to be the dominant apps. Is it enough?
Readers know we share this stance. Enthusiasm about distribution is good but don’t loose sight of the ball: returning and a wide array of usage plus a business case based platform growth.
The motivation for Sam and me to do this newsletter, the Voice Cast show with BNR
, the Open Voice
events, the talks and help companies get going in the new conversational age is because we believe it is attainable. It just won’t come by itself; it requires work, resources, courage and tenacity. Are you ready?
From the department of podcasts