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Open Voice #23: Did Samsung just jump the pack? Voice Workshop, the science of conversations, adoption numbers and the Guardian voicelab

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Open Voice #23: Did Samsung just jump the pack? Voice Workshop, the science of conversations, adoption numbers and the Guardian voicelab
By Maarten & Sam • Issue #23 • View online
It’s Open Voice day today! Are you joining? Come on by and let’s shake hands. We love to meet readers! If you have to miss out, listen to the audio on any podcast platform.

Did Samsung just jump the pack?
The team that made Siri launched their next generation voice platform with Samsung: Bixby. Why is this exciting? This team is on their second platform. They made the original Siri (famously sold to Apple) and then they build Bixby (sold to Samsung), where it now is getting it’s second iteration. They have the experience and the learnings do go one level higher than before.
The other interesting thing is that this is with Samsung. Samsung is huge, not just in smartphones. They make all kinds of appliances, refrigerators, washing machines, etc. It has a market capitalization of about $250 billion, barely a quarter the size of Apple’s. But if you believe that a company should be measured by how much it sells, rather than collective market opinion, it’s Apple that’s the second-largest electronics multinational in the world, behind only Samsung. Oh, yeah, and Samsung have their mobile phones.
Their ‘spread’ is larger than Amazon, Apple, Microsoft and Google.
Either way very exciting moves. Now what do you think? Will there be one Assistant to rule them all? Or will there be many, maybe even hybrid forms?
Ben Sauer
Thought experiment: if smart speakers had emerged before the smartphone, what would be different?
The Science of Conversations
Last Saturday Maarten saw a keynote by Professor Elizabeth Stokoe. She is a conversation analyst. He spotted here a year ago and finally had the opportunity to see and meet her. Impressive talk!
We, that is you and I, know so little on the science of how we talk and what the effect is. Yes, we are good at it, but we don’t think too much about it. It’s like we are floundering along.
Stokoe doesn’t, she knows which word does what and how we can have better conversations. This science wil be crucial in the voice industrie. At the end of the month her book Talk will be out.
Elizabeth Stokoe: Why We Need a Science of Talk
Elizabeth Stokoe: Why We Need a Science of Talk
Department of workshops
As you may notice, we are playing a bit with the format. Keen to know what you think!
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Cheers
Sam and Maarten
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Maarten & Sam

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