The team that made Siri launched
their next generation voice platform with Samsung: Bixby. Why is this exciting? This team is on their second platform. They made the original Siri (famously sold to Apple) and then they build Bixby (sold to Samsung), where it now is getting it’s second iteration. They have the experience and the learnings do go one level higher than before.
The other interesting thing is that this is with Samsung. Samsung is huge, not just in smartphones. They make all kinds of appliances, refrigerators, washing machines, etc. It has a market capitalization of about $250 billion, barely a quarter the size of Apple’s. But if you believe that a company should be measured by how much it sells, rather than collective market opinion, it’s Apple that’s the second-largest electronics multinational in the world, behind only Samsung. Oh, yeah, and Samsung have their mobile phones.
Their ‘spread’ is larger than Amazon, Apple, Microsoft and Google.
Either way very exciting moves. Now what do you think? Will there be one Assistant to rule them all? Or will there be many, maybe even hybrid forms?