The Online Rule

By Scott at The Online Rule

A carefully curated list of useful sports marketing articles. Published whenever there's something interesting to share.

Previous issues

The State of Football Social Media 2022

The State of Football Social Media 2021

#5 May 18, 2021

The Online Rule - Issue #4

#4 Jan 26, 2021

#3

Jun 8, 2020

An exclusive look at FC Midtylland's social strategy – Welcome back. It's been slightly longer than planned since the last edition; there have been much mor
#2

May 23, 2020

Issue #2 of The Online Rule – I'll keep my rambling intro short this week, as I don't want to turn it into a YouTube video ("hey, t
#1

May 18, 2020

Hello world! Issue #1 of The Online Rule – Hello, and welcome. Thanks for subscribing to this semi-occasional update on what's going on in the w