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oh for seven [#5] - mattress wars / free the instagram boyfriends / adblocking-pocalypse / and more.

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Me again. Back with another links line-up for your reading pleasure. This week is all about the lengt
 

Oh for seven

October 25 · Issue #5 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

Me again. Back with another links line-up for your reading pleasure. This week is all about the lengths people will go to sell things on the internet, whether advertising on the internet is really all it’s cracked up to be, and whether we’re being led astray by our obsession with data and metrics. 
(I promise I am not a luddite. In the interest of balance, here’s a great example of a digital campaign done right from the Economist, shared at a recent IPA EffWeek event in Edinburgh.) 
On with the show!

The War To Sell You A Mattress Is An Internet Nightmare
This company lets you hire freelancers to do the work of Instagram boyfriends
The day after tomorrow: when ad blockers stop all analytics platforms
Why Tech Giants Rely on TV Advertising Over Their Beloved Digital
Surveys are the most dangerous research tool
Exhibit A: Um, can you repeat the question please?
That’s it for this week’s edition! Thanks for reading this far. If you liked it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
(you guessed it, my website’s still under construction. If you’d like to find out more about my services please drop me a line at caroline@strategyby.co)
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