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oh for seven [#4] - swipe right, change society / calling bs on disruption + brand purpose / and more.

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Oh for seven

October 17 · Issue #4 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

First of all, hello new subscribers! Glad you’re here and hope you like what’s landed in your inbox. 
This week: how tech companies are changing behaviour, society, but maybe not big brands. And why brands should spend less time trying to change the world. Followed by an exception to this rule. (Rules are made for breaking, right?) 
And if it’s all getting a bit too serious, I also read this hilarious tale of one man’s quest to blag his way into Paris fashion week. So good.

First Evidence That Online Dating Is Changing the Nature of Society
Uber and Lyft usage leads to more trips and travel in major cities, says study
Is the 'Startup Disrupting Big Brands' Narrative Actually Bullshit?
Brands saving the world gets in the way of our day jobs
‘We’re not afraid of upsetting’ says Jigsaw of new immigration campaign
That’s it for this week’s edition! Thanks for reading this far. If you liked it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
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