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oh for seven [#31] - strange brand bedfellows / streetwear like a local / outgrowing mailchimp / and more.

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It is oddly satisfying to send out issue #31 on the 31st - though sadly I've not managed to find a Ha
 

Oh for seven

October 31 · Issue #31 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

It is oddly satisfying to send out issue #31 on the 31st - though sadly I’ve not managed to find a Hallowe'en link for this edition (here’s last year’s, if you’re feeling bereft).
You’ll still find lots of link-shaped treats to enjoy, covering streetwear, smartphones, social media success, unlikely brand mashups, and Mailchimp’s weird but wonderful new branding. Happy reading / trick or treating!

The Hottest Thing in Fashion Is...Local Government?
Why Google wants to sell its gadgets in Goop stores
Social media is a symptom, not a tactic
Mailchimp rebrands as an anti-tech company
'More than mail' by Mailchimp
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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