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oh for seven [#29] - bouquet books / instanovels / a sea of start up minimalism / and more.

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Friday evening isn't an ideal time to be sending out a newsletter, but at least I've managed to squee
 

Oh for seven

August 31 · Issue #29 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

Friday evening isn’t an ideal time to be sending out a newsletter, but at least I’ve managed to squeeze a second issue into August. Humblebrag alert: you’ll notice a slight New York slant to this week’s links. I was there on holiday last week, devouring pizza and bagels, soaking up the heat, and checking out brands that have yet to reach the UK.
But it’s not all about my vacation (promise). This edition is also about minimalism, plants, books, instagram (again), and how start ups are using brands to stand out (or not). Enjoy.

Why B2B is finally investing in brand
Why Does Every Lifestyle Startup Look the Same?
How Publishing’s Floral-Print Trend Came to Rule the World’s Bookshelves
Are These Artist-Designed Instagram Novels the Future of Reading? The New York Public Library Says ‘Hear Us Out’
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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