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oh for seven [#24] - unbranding is not the future / clever oatmilk / turning design tides / and more.

Oh dearest readers, what happened to April? I'm so sorry I have neglected you. Work has been picking

Oh for seven

May 11 · Issue #24 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

Oh dearest readers, what happened to April? I’m so sorry I have neglected you. Work has been picking up lately, which is great news for me but means that unfortunately this little newsletter keeps getting bumped to the bottom of my to do list. We’ll see how things go in the coming weeks, but hopefully you’ll understand if future editions land in your inbox every other week instead of once a week.
So I guess this issue should be renamed ‘oh for thirty+’. For this round up of links from the past month or so, I’m back on the brand soapbox, reading and writing about clutter, competition, minimalism and Magnums. 

Why there are so many online mattress-in-a-box companies
This $4.39 Cult Swedish Drink Is Poised to Disrupt a $16 Billion Industry
Unbranding Is Dumb
Is Millennial Minimalism On Its Way Out?
Magnum 'Pleasure icon' by Lola MullenLowe
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
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