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oh for seven [#23] - the case against microtargeting / GIF or ad? / corner shop facelifts / and more.

I'll blame last week's hiatus on the Easter break - hope you all enjoyed some time off, some chocolat

Oh for seven

April 4 · Issue #23 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

I’ll blame last week’s hiatus on the Easter break - hope you all enjoyed some time off, some chocolate eggs and better weather than the sleet/snow/rain combo we faced here in the ‘Burgh. Spring, where are you?
This week’s links all have advertising on the brain - what works and what doesn’t, especially when it comes to social media; new ideas, good ideas, and fake ideas. 
Here’s an idea: if you read something you like, you can hit that little 'Share’ link beneath the headline to (you guessed it) share it with your followers. I really appreciate any help you can give to spread the word about this little newsletter.

That GIF You Just Shared? It Might Actually Be an Ad
I Invented a Fake Friendship With Russell Brand to Get Free Stuff
Cambridge Analytica’s Facebook data abuse shouldn’t get credit for Trump
“People’s attention is out there – we just need to earn it, not buy it”
Molson Export puts the shine back on depanneurs
We've come full circle: a branded GIF.
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
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