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oh for seven [#20] - why your brand needs friction / x factor for shop jobs / a beautiful dumbphone / and more.

After last week's highly unusual dump of snow, Edinburgh is finally thawing out. That means it's time

Oh for seven

March 6 · Issue #20 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

After last week’s highly unusual dump of snow, Edinburgh is finally thawing out. That means it’s time to declare the winner of the #snowmaggedon internet, and I can pretty confidently say the award goes to local hero and superstar bus driver Charmaine
On to the links. First up: does your brand experience suffer when you put seamlessness and efficiency first? Then, the consequences of relying on humans (and human-like chatbots) to deliver your customer experience. And finally, the dumbphone that’s aiming to solve your app addiction. Now get clicking!

More rituals, less routine
“Skip intro”: Netflix could’ve saved TV title sequences, but now it’s killing them
Want a shop job? You've got to have the X Factor
Will I Look Dumb? When Virtual Assistants Deter Help-Seeking
This beautifully designed 'dumb phone' can only make calls and send texts — and it might be the key to curing our addiction to apps
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
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