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oh for seven [#2] - weird facebook / feel-good capitalism / starbucks conspiracies / and more.

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I'm back for round two! Hope you enjoyed last week's edition. This week is all about brand building (
 

Oh for seven

October 3 · Issue #2 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

I’m back for round two! Hope you enjoyed last week’s edition. This week is all about brand building (as tackled in two very different ways by two very different companies, Unilever and Anker), Facebook (how it’s changing, and how its newsfeed is changing journalism) and why the barista at Starbucks never manages to spell your name right. So without further ado, let’s get to the links:

“Weird Facebook” and “Leftbook,” explained: How absurd meme groups could change Facebook for good
If Unilever Can’t Make Feel-Good Capitalism Work, Who Can?
How Anker is beating Apple and Samsung at their own accessory game
The secret cost of pivoting to video
And last but not least, this Starbucks conspiracy theory is something I’ve suspected for a while now, and I’ve finally discovered I’m not alone.
Starbucks Is Misspelling Your Name On Purpose
That’s it for this week’s edition! Thanks for reading this far. If you liked it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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