Like birdwatching, but for brand enthusiasts.
Links spotted and shared semi-regularly by Caroline O.
I’m back for round two! Hope you enjoyed last week’s edition. This week is all about brand building (as tackled in two very different ways by two very different companies, Unilever and Anker), Facebook (how it’s changing, and how its newsfeed is changing journalism) and why the barista at Starbucks never manages to spell your name right. So without further ado, let’s get to the links:
I’ve recently been diving deep into the world of closed Facebook groups. Some are fairly benign, based around buying and selling or exchanging tips and advice, but others are brilliantly bizarre - like the Group for People Who Appreciate Quality Hand-Dryers, currently at 8k+ members. Facebook has traditionally been about connecting with people you know in real life, rather than complete strangers. Could the rise of Facebook groups inject new life into the platform?
A long read but a good one, if you’re interested in the question of whether CSR (corporate social responsibility) is just window dressing/marketing spin, or if the model of ‘feel good capitalism’ embraced by companies like Unilever can actually outperform the cutthroat cost-cutting of 'shareholder capitalism’.
Anker spotted a gap in the market for well designed portable battery packs, charging cables and other accessories. But then it achieved what no other accessories company has done before - it built a brand, and it did it on Amazon.
In the rush to adapt to our video-friendly Facebook newsfeeds, have news websites hastened their own decline? ‘The publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period from a year ago.’ A look at why video hasn’t turned out to be the answer to online journalism’s prayers.
And last but not least, this Starbucks conspiracy theory is something I’ve suspected for a while now, and I’ve finally discovered I’m not alone.
Starbucks Is Misspelling Your Name On Purpose
That’s it for this week’s edition! Thanks for reading this far. If you liked it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.