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oh for seven [#15] - verbose bots / generation 'peak booze' / beer for a lyft / and more.

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In honour of Burns Night, I should really be sharing links about whisky and haggis. Instead, this wee
 

Oh for seven

January 26 · Issue #15 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

In honour of Burns Night, I should really be sharing links about whisky and haggis. Instead, this week’s edition is all about beer (lots of beer) and banter. Apologies to those of you attempting a Dry January.
Should bots sound less human? How can you make networking more effective and less icky? How did brands shape Britain’s drinking culture? Plus Lyft gets in on the craft beer game, and Brooklyn Brewery’s designer reveals the secrets of the brand’s longevity.

Stop the Chitchat. Bots Don’t Need to Sound Like Us
How we became the heaviest drinkers in a century
Don't Just Network — Build Your 'Meaningful Network' to Maximize Your Impact
Lyft Made a Beer That Comes with a Discounted Ride Home
The True Story Of Milton Glaser’s Best Client
The same but different: Brooklyn's new packs have been designed to create a 'billboard' effect on store shelves.
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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