Like birdwatching, but for brand enthusiasts.
Links spotted and shared semi-regularly by Caroline O.
Happy Friday! Back to our regularly scheduled programming this week. First, #TimesUp for film review websites. Then we hop on the #crypto bandwagon (not really, don’t worry) and trade in our #avocados for Instagram’s hot new fruit. Plus, the latest chapter in the battle of the corporate giants vs the niche brands.
In honour of the #TimesUp takeover of the Golden Globes, a revealing look at the male bias that plagues the biggest film review aggregator websites and shapes which films receive the most buzz. It’s clear that we don’t only need more women writers and directors, but we also need more women critics and reviews.
And speaking of cryptocurrency (because that’s pretty much all the internet seems to be talking about at the minute) - here’s a new app that’s harnessing the power of blockchain mining to help you keep your new year’s resolutions. Every time you take a step, you mine a small amount of Sweatcoin, which can (eventually) be redeemed for real world rewards. But as the author finds, the app isn’t quite the cure-all it purports to be.
Is it the beginning of the end for the millennials’ beloved avocado? The Guardian seems to think so, and is backing figs as 2018’s instagram food of choice. Includes recipes so you can fill your feed with ahead-of-the-curve content.
While I’m doubtful that Unilever’s stunt below for Suave shampoo was particularly successful in luring many buyers away from these new Insta-friendly brands (I would guess it probably appealed more to people who dislike paying more for these often pricey brands, reinforcing their existing buying preferences), it’ll be interesting to see whether any of the company’s other new brand launches or repositionings get the same traction as the DNVBs they are modelling themselves after. Can the world’s biggest companies ever really think and act small?
The Unilever wolf in niche-brand-sheep's clothing
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.