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oh for seven [#13] - instagram's new fruit / cryptobrands / #TimesUp for rotten tomatoes / and more.

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Happy Friday! Back to our regularly scheduled programming this week. First, #TimesUp for film review
 

Oh for seven

January 12 · Issue #13 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

Happy Friday! Back to our regularly scheduled programming this week. First, #TimesUp for film review websites. Then we hop on the #crypto bandwagon (not really, don’t worry) and trade in our #avocados for Instagram’s hot new fruit. Plus, the latest chapter in the battle of the corporate giants vs the niche brands. 

You should ignore film ratings on IMDb and Rotten Tomatoes
How Branding Is Fueling The Cryptocurrency Craze
Can Sweatcoin, a Hot Fitness App, Keep You Off the Couch?
Meaty, jammy and very Instagrammable: why figs are having a moment
Ghee Wiz: Unilever Thinks Small to Become More Nimble
The Unilever wolf in niche-brand-sheep's clothing
That’s it for this edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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