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oh for seven [#11] - artisanal coal / cat blindfold clickbait / gaming tripadvisor / and more.

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Thanks to everyone who passed on last week's newsletter - and welcome to new subscribers. This week:
 

Oh for seven

December 12 · Issue #11 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

Thanks to everyone who passed on last week’s newsletter - and welcome to new subscribers. This week: it’s all about the algorithms. How they’re ruining music and hijacking Facebook ads, and how a new breed of start ups is using branding to beat them. Plus, how to blag your way to the top of Tripadvisor.
In advance of next week’s issue, I’m putting out my first ever call for reader submissions. Yes, I’m enlisting your help. I want to put together the ultimate list of best of 2017 lists - and I need your help to go beyond the usual lists of books, movies etc. to find the quirkiest, most fascinating, most bizarre ‘best of’ lists this rollercoaster of a year has to offer. 
So if you find a great list out there on the interwebs, I’d love it if you could please reply to this email with the link. It could be featured in next week’s edition (with credit of course). Merci mille fois. On to the links!

The Problem with Muzak
Facebook’s Algorithm Hijacked This $8 Billion Company to Sell Cat Blindfolds
I Made My Shed the Top Rated Restaurant On TripAdvisor
Predicting success in startup consumer brands
This holiday season, give the gift of a coal subscription box for millennials
As close as this newsletter gets to a gift guide.
That’s it for this week’s edition! Thanks for reading this far. If you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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