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oh for seven [#10] - how sandwiches ate the world / are genes the new fate / spotify resolutions / and more.

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Hello again - and welcome to new readers. This being the tenth issue of this little newsletter, I'd l
 

Oh for seven

December 6 · Issue #10 · View online
Like birdwatching, but for brand enthusiasts. Links spotted and shared semi-regularly by Caroline O.

Hello again - and welcome to new readers. This being the tenth issue of this little newsletter, I’d love to get the subscriber list up to 50 people (it’s currently at 40). So if you know someone who would enjoy a good long read about the history (and future) of pre-made sandwiches (and what they say about society); who loves geeking out about data, AI and behavioural science; or who appreciates a clever ad campaign, would you be willing to forward them this email with a wee nudge to subscribe?

How the sandwich consumed Britain
AI uses cars to predict neighbourhood’s politics
Learning Your Genetic Information Can Change the Way You See Yourself
How Spotify Makes Its Data-Driven Outdoor Ads, and Why They Work So Well
'Authenticity means admitting you want to sell stuff'
Authenticity from Innocent, spotted in the DLR.
That’s it for this week’s edition! Thanks for reading this far. As mentioned above, if you enjoyed it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.
Until next time,
Caroline
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