Like birdwatching, but for brand enthusiasts.
Links spotted and shared semi-regularly by Caroline O.
Hello there! Thanks for signing up. The idea behind this newsletter is pretty simple. These days it can be pretty time consuming to sift through the vast amount of content out there on the internet to find the good stuff - the stuff that gives you great ideas, makes you see a problem in a new light or just gets you thinking.
Since I read a lot of interesting articles as part of my job, I thought I’d pay it forward and share my favourite links.
They won’t always cover the latest news but at the very least they should be good brain food. Here’s the first batch:
In theory, streaming should mean we have access the world’s film library at the push of a button - but then why are there so few films on Netflix from before 1980? And when so few of us venture beyond the Netflix library for movie recommendations (who even has a DVD player these days?), will classic cinema become a niche interest?
Though the classic film may be an endangered species, an even older medium is having a revival - the silent film. Fascinating to see the parallels between the first films of the early 1900s and those filling up our Facebook newsfeeds today, helpfully illustrated using some excellent GIFs.
Brands are threatening to pull their ads from Mumsnet because the mums themselves (presumably the target audience for their ads?) are swearing too much. So the Economist analysed 200,000 Mumsnet threads to find out if bad language is actually on the rise. This chart showing the mums’ swearing trends is kind of amazing (obviously be warned that it features offensive language).
I know, I know, we’ve all heard enough about Uber this week. And this article is out of date now, as a new (male) CEO is now at the company’s helm. But I thought it was worth sharing as it introduced me to ‘the glass cliff,’ a phenomenon I hadn’t heard of before, where women are 'more often called into corporate leadership roles in times of crisis, and are therefore subject to more criticism if companies don’t perform well.’ One of many reasons why women weren’t rushing to throw their hats into the ring.
It’s only my second week as a freelancer and I’ve already ticked off a few of these - although when ‘Remembered to eat’ is listed as an achievement, you know the bar is pretty low. Now if only someone would make them into real stickers…
Is it sad that I didn't achieve this one til Day 3?
That’s it for week one! Thanks for reading this far. If you liked it, I’d be eternally grateful if you’d please forward to your pals / colleagues / partners in crime. They can subscribe using the link below.