Why are they a Brand to Watch? How do you make being an audiophile cool? Make a product that’s not only high-quality, but easy-to-use, even for the tech-illiterate. Combine that with a savvy partnership strategy, and it won’t be long until they’re the system of choice for the discerning music listener.

I got on the horn with Marat Berenstein, the Global Music Partnerships & Artist Relations Lead for Roon Labs and we talked about: Roon’s growth despite the staff never meeting each other IRL, how Roon’s tech makes being an audiophile easier than ever, how “audiophile” gets a bad rep,artist ownership of companies, platforms, apps, what “partnerships” roles should look like in cultural industries and much more!

One week left until the start of the MLB season = perfect time to read/listen to the Brands to Watch interview with the Chicago White Sox!

So far, season 2 has featured interviews with some big thinkers across cultural industries. Click here to pick your preferred podcast platform and subscribe so you never miss a new episode. As a bonus, that link contains every episode of The Office Hours w/me podcast, including all of Season 1.

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