Here’s the difference: With a strong focus on serving the diverse audience that makes up their fanbase, I’m calling my shot now: By leveraging their cultural influence and putting together a solid on-diamond performance, the Chicago White Sox will overtake the Chicago Cubs to become the #1 team in Chicago in the future for the kids. I’m of the opinion that last season was the beginning of a cultural shift in how Chicago views the team, and that shift will culminate in a few things this decade, a few of which are already starting to happen: