Prior to co-founding the company in 2018, Kellie spent years as a senior media executive at Valence Media, where she led integrated marketing for Billboard and The Hollywood Reporter. Alyssa spent the majority of her career at Valence Media (aka Billboard, The Hollywood Reporter, Vibe, Spin, Stereogum and Dick Clark Productions properties) most recently as executive director of branded content and music strategy. She helped build out Valence’s integrated marketing and branded content teams. To say that the co-founders are both media/entertainment industry veterans is an understatement. Significant experience at that level alone should be worthy of praise, but the perspective they share on how they approach marketing in their industry in this episode is why I’m so excited to feature them today.