Yesterday, World Wrestling Entertainment announced that the WWE Network – their subscription video-on-demand (SVOD) service founded in 2014 – would become exclusive to the Comcast-owned streaming service Peacock beginning in March. Execs would not discuss the five-year deal’s financial details, but it is said to be worth more than $1B. On its face, this looks simple enough. Streaming services need content and, more importantly, content that keeps viewers on their platforms. Yes, a streaming service licensing a content library isn’t exactly shocking news. Still, this one is different because it signifies that this “fake” sport makes a genuine impact in the media world.