My name is Russell Michalak & I’m one half of Notion for Academics
. My research and business partner, Monica Rysavy, and I are partners in Rysavy & Michalak Consultants (http://www.rysavymichalak.com
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Why We Collect Data for a Library Marketing Campaign In Notion
Have you ever felt you launched a marketing campaign but you didn’t know if it was successful?
In our previous newsletter (https://www.getrevue.co/profile/notion-for-academics/issues/notion-for-academics-using-notion-to-manage-projects-including-an-academic-case-study-298731), I discussed how we created a library marketing campaign in Notion. In this newsletter, we’re sharing more details about how and why we used Notion for this project.
In order for a marketing campaign to be successful, you need to know if your customers engaged with the product, service, and/or tool you promoted. For this particular campaign, we wanted to promote library services, tools, and events that the library sponsors. Since we already use Notion extensively for project management, we decided to create an additional project in Notion to track our library marketing efforts.
Why Notion and Not Excel?
We could have tracked the data points for this project in Microsoft Excel (which is what we often used in the past), but we are continuing to actively work to streamline the number of tools and services we use so it was simply easier for us to use Notion as our one workplace.
Part of setting up this project involved deciding which data points to collect for the marketing campaign and creating fields for recording that information in Notion. We determined these data points based on the goals we had for the marketing campaign.
So, What Did We Collect?
We wanted to know if our library events were being attended (and how well) and if ebooks were viewed.
A lot has changed for usage at our library since the pandemic began last March. Since then, our students have been predominately interacting with services virtually. This means that it became even more important for us to review how our students were interacting with our virtual services, including eBooks and virtual events since we had not really offered extensive virtual services prior to the start of the pandemic last March.
We wanted to know if students were clicking on the links that took them to the ebooks in the various locations where we promoted them (via direct email and text messages).
To help us determine usage, we recorded the number of clicks on the link to the ebook in our Notion project table before we sent out our marketing messages. We then recorded the number of clicks after sending the messages for comparison.
As for virtual events, we chose to promote and track clicks, registrations, and attendance of our book club events as well. We collect this data so we can modify the date and time of our future events.
Finally, we collected and recorded data in Notion regarding registrations and attendance for virtual training events that were held for our library/edtech tools (Scholarcy – an online research tool, Grammarly, & library databases). Marketing these events is the only way we can get the word out to students (and in some cases, faculty) that we have these tools available for them to use. Tracking registrations and attendance that resulted from this messaging helps us see if our marketing efforts were successful and whether the tool/service was popular enough to justify offer training again and renewing the license when the contract ends.
Since we were already familiar with planning so many of our library projects in Notion, it was easy to set up the table for this marketing campaign project in Notion. As we mentioned in the previous newsletter, we wrote the marketing message in Notion and, also, track the usage of tools, services, and events we promoted in Notion in the same table. Reducing the number of tools we use in the library allows us to focus on streamlining our projects in the future. We have embraced using Notion for project planning simply because we can keep track of so many of our projects in one workplace.