2️⃣ ‘Side project marketing’ case
Here’s another way for companies to empower their teams with nocode: 'Side project marketing’.
I found out about this concept when reading Pat Walls
’ blog post in which he explains how he got about 200 signups for his main project thanks to a very simple internal side project.
Pat is the founder of Pigeon for Gmail
(and Starter Story
), a powerful CRM and automation suite built inside Gmail. He got a side project idea that would serve as a powerful marketing asset and help him acquire new leads, generate sales and awareness.
In a matter of hours, he built How to say no
which is a directory of email templates for 'how to say no’ (obviously something that resonates well with Pigeon’s target audience).
This usecase is very inspiring and many companies should implement such a side project mindset.
Find out the whole story and the more info about this side project right below. 👇
Funny story, Pat is a developer and he built it with actual code. But the simplicity of the idea and the project makes it easily doable without code thanks to tools like Sheet2site, Table2site, or even Webflow.