(And Merry Christmas if that’s your thing!)
Last week I promised you a little surprise and here it is — the last issue of the newsletter for the year brings together the best content we shared throughout the whole of 2017.
Over the last few days, I buried myself in all the issues published over the year to find out what were the best sites and the most authoritative voices on content marketing. I wrote a blog post to share my learnings:
Instead of taking a shortcut and dumping all this in one place, I wanted this final issue for the year to be special and useful for you in the long term. That’s why I decided to distill it just to the essential resources on content marketing.
The links below are curated as a textbook and are meant to be read in a succession. They cover every important aspect of content marketing — from creating your initial strategy and drawing your marketing personas, through doing SEO and copywriting, finally, to measuring and analyzing the impact of your content program.
I really hope you’ll find these resources bookmarkable (or maybe even the whole issue?) However if you’re still missing anything, I’m just an email away!
Looking forward to spending more time with you next year,