As a content marketer, one of the things that keep me away at night is what we’re going to do when content becomes as widespread (and as annoying) as traditional advertising.
Experimenting with new forms, interactive content, and pay to play (i.e. paid promotion of content) is a common way to deal with these challenges, but do they really have the potential to save content marketing in the long term?
However, what we really need to understand before we can deal with this issue is how content is changing. In this issue, we do just that, with the most up to date research on the state of content marketing.