Traffic is a vanity metric, but only when you have it. Without traffic, it’s hard to implement any reasonable strategy to generate leads and convert them into customers. This week’s guide by Ahrefs is an amazing resource that can help the owner of any type of site get more eyeballs on their content.
Further down in the email you’ll learn how HelpScout managed to build a great business with content and why an entrepreneurial duo decided to switch from selling a product to selling services.
Before I leave you, I want to ask you a favor — hit Reply and let me know what’s the one thing related to content marketing you want to learn more about.