Content marketers live in blissful ignorance of how fragile their profession is.
With the explosion of content (AKA noise) produced, we’re getting closer to the day when content is going to be the new advertising — an annoying distraction we have to cope with.
That’s why I’m always on the lookout for new ideas and new channels on how to engage audiences in a relevant way.
Check out Matthew Barby’s talk on fighting fatigue to see how the team at HubSpot does it, then hit Reply and let me know what are some of the new tactics or channels you’re most excited about!
See you next week,