Content marketing strategy still doesn’t get enough attention. There, I said it.
It’s true: for all the time spent on churning out and distributing content, there’s not enough effort that goes into thinking the base elements that make the difference between success and failure.
In this newsletter, I always aim to pick the best actionable thinking that can help you create a strong basis for winning with content. This week we focus on one of the most important steps that few people understand (and do) well – creating marketing personas.
See you in a week,
P.S. Do you have questions about content marketing? I want to help – just hit “Reply” and let me know what’s bothering you.