As the use of content is becoming more widespread and search engines are becoming smarter, marketers need to adapt not just how they produce, but also how they structure content on their websites.
“Hub and Spoke” has become popular in the last few years, but no one has taken on explaining why it works so well. Until now. In this issue of the Content Marketing Weekly, you’ll find HubSpot’s research-backed explanation on why you’re suddenly seeing so many “topic clusters.”
See you next week,