The first banner in history had a CTR (clickthrough rate) of 44%.
The average banner in 2017 gets 5 clicks per 10,000 visits (or 0.05%).
Every channel and tactic in marketing diminishes in effectiveness as more and more brands discover it and try to take advantage of it. That’s why it’s important for marketing professionals to always stay ahead of the curve when it comes to emerging trends.
This week, we take a look at one of the most exciting new possibilities for digital marketing — the chatbot!