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Are chatbots the future of (content) marketing?

The first banner in history had a CTR (clickthrough rate) of 44%. The average banner in 2017 gets 5 c
Content Marketing Weekly
Are chatbots the future of (content) marketing?
By Ilia Markov • Issue #22 • View online
The first banner in history had a CTR (clickthrough rate) of 44%.
The average banner in 2017 gets 5 clicks per 10,000 visits (or 0.05%).
Every channel and tactic in marketing diminishes in effectiveness as more and more brands discover it and try to take advantage of it. That’s why it’s important for marketing professionals to always stay ahead of the curve when it comes to emerging trends.
This week, we take a look at one of the most exciting new possibilities for digital marketing — the chatbot!
See you next week,
Ilia

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Ilia Markov

I'm a consultant specializing in inbound and content marketing. This newsletter collects the best most actionable advice on how to use content marketing to grow your business.

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