Niklaus Gerber - Issue #67

This is an example of beautiful copy that communicates benefits to the users instead of focusing on the features. A classic example of how simple words find home in the hearts of audience. 

Here’s a funny thing about work: We spend more time with our colleagues than with our friends and family. Yet more often than not, we don’t really understand our co-workers—because being honest with one another is scary. When a teammate’s lack of organization annoys us, we vent to others. When a boss says “this is…

In a marketplace of distraction, the company’s, products and services that can save you TIME, are going to win. That is why Amazon is a market leader. That is why Prime Now wins. They have simplified the process of buying and selling. They have saved you enormous amounts of time.

A very good list to keep in mind!

I was part of an ambitious project to redesign the Uber pickup experience for the fastest growing startup in history.