In 2013, we explored the state and future of the digital consultancy industry, posing the question “How, When and Where Will The First Truly Great Digital Design Studio Emerge?“. Three years later in 2016, enough time has passed to discern patterns from trends. In that time the industry has experienced seismic shifts and a sweeping wave of consolidation. So let’s take another look at the state of the digital nation and why, for the bold, great opportunity lies ahead. Indulge me on a four course stream of consciousness on the business of digital.