So-called ‘name and likeness’ rights have been simmering away as an interesting business within the music industry for some time. In short, the acquirers of said rights can freely make use of an artist’s brand and, erm, likeness, across various products and media, including film and TV.
Obviously enough, when said acquirers also own the music rights to an artist’s catalog, controlling ‘name and likeness’ becomes all the more powerful.
