A reminder of why data privacy matters. Check this chilling insight into
Chinaâs dystopian digital dictatorship which is being built to âexert control over its 1.4 billion citizensâ by using a âsocial creditâ system to grant privileges, and punishments. Matthew Carney explains how the system is affecting daily lives, including an investigative journalist who is now locked out of society and a high scoring couple whoâs child is able to attend the best schools and have the best healthcare available.
Europe is drawing fresh battle lines around the ethics of big data. Natasha Lomas deep dives into how
Europe is leading the way for better standards around the use of data. Lomas interviews Giovanni Buttarelli, EU data protection supervisor, who states that this yearâs GDPR fines will only be the start, and he is due to âpublish a manifesto for a next-generation framework that envisages active collaboration between Europeâs privacy overseers and antitrust regulatorsâ next year.
Ad trade bodies unveil data transparency label inspired by food traffic light labelling. Unveiled at Advertising Week New York, the
data transparency label âwill help marketers
clean up their data footprintâ by outlining âvital information such as source, collection, segmentation criteria, recency and cleansing specificsâ. By clearly defining critical data source information, it is aimed to help brands from contravening the GDPR by improving data quality, integrity and decision-making.
Sharing data effortlessly whilst keeping control. Douwe Lycklama from
Innopay discusses how it would be possible for the Dutch government to achieve their goal to give citizens more control over their data. As a solution, Lycklama suggests
leaving data where it is, and instead sharing access permissions with agreements around the âidentification, authentication and authorisation of the people and organisations
â. Then, âif we want to stop sharing our data, we simply withdraw those rightsâ.
The anonymisation myth. Dr. Barry Devlin, Â a founder of the data warehousing industry, weighs in on
the dangers of re-identification for individuals, which is easily possible by âcombining anonymised data with freely available demographic dataâ. The âprivacy problem is oldâ yet rapidly growing as more data is collected, shared and analysed. Devlin states the importance of balancing risks, adopting stronger privacy technologies and ensure ethics training is widely implemented.