The Information Commissioner’s Office (ICO) has published draft guidance for consultation
on the interpretation of “consent
”, as a part of the GDPR. Companies must offer individuals genuine choice and control
, so consent must be a positive opt-in. 📃📃
Martin Sloan, data protection law guru, outlines his interpretation of the proposed changes
. Key takeaways:
consent must be “unambiguous
” and be given “by a statement or clear affirmative action
.” Furthermore, “consent cannot be a precondition of a service
”, such as in an employer/ employee relationship “where it is arguable that the individual is not in a position to freely give consent
Need an overview on the digital economy and GDPR?
Excellent write-up by Stephen Cameron, in particular the key CTA’s for businesses on what they NEED to be doing in preparation for the upcoming changes.
- “As data leaders, we need to make sure we fulfil the obligations of GDPR” whilst showing customers how they can benefit from handling over their personal data.
- Watch out for talent raids - companies need to “keep investing in their employees to foster improved retention”.
Joining up data will be KEY to winning big - blending disparate data sources will redefine the “user experience of data to create a much more interactive connection”. This will “drive information to insights and actions”. ✅
Google’s DeepMind announced plans
to implement “a new technology loosely based on bitcoin to let hospitals, the NHS and eventually even patients track what happens to personal data in real-time
.” 😎 DeepMind has previously received criticism
for how they protect personal data, so now plan to incorporate an audit trail to increase transparency.
An open-data contest
“unearthed scientific gems
” - but dramatically reduced the ROI for the investigators
who collected the data. ⚖ However - the contest was based on incomplete data, so could potentially generate hypotheses for the investigators to test and analyse on the full dataset. 🤔
How can companies use and share customer data without damaging trust?
👍 Excellent piece by Steve Shoaff. Trust can be difficult to gain but easy to lose - so protecting customer privacy is more vital than ever for ensuring customer retention. Summary of top tips for nurturing trust:
- Be transparent
- Go beyond the regulations
- Put users in control
- Be careful with third parties
- Use security best practices