Does data have an image problem?
Negative news naturally receives the most press coverage as it shocks and engages the reader. However, as discussed by Guy Marson, this means that the majority of “data
” stories in the press are “on a hack, data leak or misuse of data
”. This warps consumer view to mis-trusting companies over how their personal data is used and stored.
– For example - 2016 was a record year for data breaches.
Headlines like this do not fill consumers with confidence or reflect how data is actually helping consumers
. GDPR will make it compulsory to “explain to consumers how and why their data is being used
” - so companies need to be able to convince consumers that it in their best interest to hand over their personal information.
Don’t fall victim to this dangerously convincing phishing attack
. The fake login page contains the accounts.google.com subdomain - but uses a “data URL”
to “include a complete file in the browser location bar
” which is actually a “very long string of text
”. If you haven’t already, enable two-factor authentication