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How McKinsey Tells Stories Through Data, No More Jet Lag and Silence

How McKinsey Tells Stories Through Data, No More Jet Lag and Silence
By Niall Maher • Issue #37 • View online
“When setting out on a journey, do not seek advice from those who have never left home.” - Rumi

This week I’m traveling, and instead of missing out on a week of sharing some content with you beautiful people, I have decided to share something meaty I found from Twitter this week.
I have a love-hate relationship with Twitter.
Most of the time, it’s filled with clickbait threads with no value, and then other times, you stumble across pure gold like this simple little thread from Liam Curley:
Liam Curley
McKinsey charges $500k per project, telling stories through data.

Here are 5 frameworks they use (that you can too):
Liam Curley
Waterfall chart:

• Shows the story behind a total value.

McKinsey use it here to show the breakdown on investment in construction technology.

Use it when:

→ You want to give a snapshot of how a data point is made up, or to show a change in data over time.
Liam Curley
The scissor lift:

• Demonstrate a particularly dramatic change in events.

McKinsey use it here to show the erratic kick then drop in construction tech exits.

Use it when:

→ You want to show a significant shift in reality.
Liam Curley
Amplify data:

• Use neutral or grey for secondary elements, then one colour to make a piece of data stand out.

McKinsey use it here to highlight the construction area consistently ahead in growth.

Use it when:

→ You want to draw the eye to a particular trend in your story.
Liam Curley
Pie chart:

• To present a snapshot of a trend where 2 or 3 segments dominate the data.

McKinsey use it here to show that the market is made up of specialists.

Use it when:

→ You want to convey the general ratios of segments and specific size differences aren’t important.
Liam Curley
Bubble chart:

• To clearly present variances in data.

McKinsey use it here to give a picture on the types of transactions taking place in ConTech.

Use it when:

→ You want to help your reader explore, not explain, the variance in data (for that, use a bar chart).
App/Site of the week 🗓
The Jet Lag App® | Timeshifter®
What I've been reading 📖
End ❤️
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Niall Maher

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