How do you find new customers?
How many unique visitors do you get every month?
Is it organic or paid traffic?
You can show you have a good plan by having another couple of key metrics.
CAC: Cost of acquiring a customer
How expensive is it to get a customer? How much do you spend on marketing and sales before a customer signs up?
The simple way of calculating this is:
Sales costs + marketing costs / number of new customers
I do recommend checking out this
blog post by Andrew Chen for a much more detailed view of your CAC
LTV (or CLV): Customer lifetime value
How much a customer is worth over the time they are a customer.
So for a SaaS business, this is relatively easy.
If a user pays €100 per month and the average lifespan of a customer is 12 months, we would say the LTV is €1200.