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Building an Evergreen content strategy: Writing Evergreen Content

Building an Evergreen content strategy: Writing Evergreen Content
By Niall Maher • Issue #15 • View online
“Desire is a contract that you make with yourself to be unhappy until you get what you want” - Naval Ravikant

Evergreen content is content that stays relevant to readers for a long time (or never loses it’s leaves).
It’s a piece of content that will consistently create interest over time.
If this week I wrote about the hostile takeover of Twitter by Elon Musk it might be relevant for 1 - 2 weeks and then it will be quickly seen as old news.
You might get a huge hit when things are trendy, but that content can quickly become irrelevant as new releases/newscycles follow.
With evergreen content you can create relevant content that draws traffic in over a long period of time.
This creates an amazing advantage as you can reshare content for years to come and have a backlog of relevant content for anyone that might stumble upon your work.
Here are some quick tips to do it right
Avoid using current dates.
The truth is that no one wants outdated content, so by removing dates, your blog posts stay fresh and exciting and help you prolong their life span.
One great idea I’ve come across is removing post dates from my blogs- this seemed like an easy way for people who loved reading what online but didn’t want old news (that may or may not still be relevant).
Update content regularly
Updating boosts SEO as search engines see it as fresh new content, but it also gives you a reason to reshare and get old content working for you again.
I run experiments every month to see what resonates with people.
Try different formats like “how-to” guides, tips, industry resources, history of a topic, or other styles you enjoy reading/writing.
I write, podcast, YouTube and Tweet in different formats a lot of the time. Sometimes it falls on its face, but other times it can revitalise how I create content.
A useful book
For writing valuable content that stands the test of time, you should check out Write Useful Books by Rob Fitzpatrick.
Irish founders check this out 👇
I’ve opened a community for Irish founders on Twitter so that we can support each other.
I’ll start making it active over the coming weeks in case you want to get in early and help me out (I’d love some support).
Blog picks
Some highlights from my week
If you listen to my amazing Podcast (and how could I be biased) you might have heard this great episode with Alan McDonald.
This week I met him in person for the first time at the Web3 Ireland MeetUp which he organises.
Here is a selfie so he can’t deny the allegations…
Niall Maher
Finally meeting the beautiful @Alanmdonald in person at the @Web3Ireland event!

Already looking forward to the next one ❤️
Another week, another book…
Isn’t it sad that I haven’t been as excited about a book since the Goblet of Fire
I must be getting old with how excited I was to get what I expected to be the best book on tech product marketing.
I’ve referenced Inspired so many times in these newsletters already but anything by SVPG is always golden!
Niall Maher
So excited to get stuck into this @mavinmartina. ❤️

Hope you got a copy @cderm. 🙌
That’s all for this week.
If you want to say hello or suggest anything you can reply to this email.
Have a great week ahead, my beautiful friends! 👋
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Niall Maher

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