Avoid using current dates.
The truth is that no one wants outdated content, so by removing dates, your blog posts stay fresh and exciting and help you prolong their life span.
One great idea I’ve come across is removing post dates from my blogs- this seemed like an easy way for people who loved reading what online but didn’t want old news (that may or may not still be relevant).
Update content regularly
Updating boosts SEO as search engines see it as fresh new content, but it also gives you a reason to reshare and get old content working for you again.
I run experiments every month to see what resonates with people.
Try different formats like “how-to” guides, tips, industry resources, history of a topic, or other styles you enjoy reading/writing.
I write, podcast, YouTube and Tweet in different formats a lot of the time. Sometimes it falls on its face, but other times it can revitalise how I create content.
A useful book
For writing valuable content that stands the test of time, you should check out Write Useful Books
by Rob Fitzpatrick.