I help startups
create kickass value propositions that sell their business by speaking clearly and directly to their target market.
You know what you’re going to get out of this handy little blog, but you’ve already seen a great value proposition. That’s because the above sentence IS a value proposition. And now, we’re going to build you the one — together.
First, let’s back it up a little.
What even is a value proposition?
A value proposition is literally what it sounds like: it’s a statement about your business’s value — what is the value of your product? What’s your unique proposition? The value proposition clarifies what your customers will get from your goods or services.
Don’t forget, though you may know your product’s value down to your very core, you also need a way to communicate that passion and understanding to everyone else.
Forget buzzwords or coming up with a catchy slogan — this is about making your product’s value easy to understand as it is compelling.
This value proposition can help shape the entirety of your marketing and, ultimately, your business, as it lays the foundation for exactly why someone should be excited about and want to spend their money with your company.
The sooner you establish it, the smoother everything else after it will be.
So, let’s get it right together.
To get an idea of the perfect value proposition, let’s look at a little tech company that has become one of the world’s most prominent in the past two years: Zoom
. The video conferencing app successfully communicated its value proposition to more than 300 million daily users
to become the fifth most downloaded mobile app worldwide in 2020.
They became the world’s number one choice for video calls above its competitors when our need for features skyrocketed due to the pandemic.
And this is all very recent growth; Zoom had 10 million daily meeting participants back in December of 2019.
Zoom’s value proposition is: “#1 Video conferencing and web conferencing service.”