Incentives drive behavior, and behavior spawns culture. Do your company’s incentives align with your code of ethics? Or is the code of ethics something that managers must simply pay lip service to while they attend to the real business of the organization?
Examples from history show what happens when big companies fail to evolve. But what’s the secret formula to keeping things fresh? You need to reinvent [yourself], and you need to be the first to do so.” That’s a big challenge.