NEXT Corporate Innovation #22 - The Myth of the Intrapreneur

Hiring a few talented individuals and hoping for the best, without changing anything about your organization, won’t cut it. Companies need a strategic plan for professionalizing and institutionalizing innovation across their organizations. This is the only way to nurture the breakthrough innovations needed for the future health of the business.

Your team won’t need $100k for a landing page, but on the other hand, they can’t drive meaningful traffic to a page without any budget at all. Having a funding framework that resembles a VC model, will help you avoid some of this dysfunction.

Our business environments encourage us to specialize and to work in silos. We expect product managers to manage stakeholders, designers to design, and software engineers to write code. And while it’s true all three of those things need to happen, they aren’t sufficient for building good products.