Start your work week with 3 long-reads about corporate innovation. NEXT Amsterdam helps large companies in building a professional Innovation Lab with a hands-on bottom-up as well as top-down approach.
Innovation is not about letting a thousand flowers bloom - but letting the right flowers bloom. In order to lead innovation successfully, every company needs a clear innovation thesis. Leaders need to take point of view about where the world is going and how they plan to use innovation to respond.