Start your work week with 3 long-reads about corporate innovation. NEXT Amsterdam creates the tools to help corporates manage and measure innovation.
It is hard to innovate, it is combining old and new, it is fighting opposites and proving new things. You need room for exploration, but one thing is important, the C-suite needs to fully commit to wanting this to happen and incorporating it into the overall strategy. If not, the innovation initiatives will never reach full potential.
The incentives in big companies are wildly different than in startups. But the word “entrepreneur” itself creates the perception that you have freedom, flexibility, privileges, rewards, and stature that others don’t — even if it’s not true. Although successful corporate innovators and successful entrepreneurs do have some things in common.
People ask me how to find an idea for their startup all the time. And you know what? I don’t really have a great answer. It’s just really fricking hard if you’re not thinking the right way and looking for insights in the wrong places.
From NEXT Corporate Innovation
This is an excellent use case for what it takes for an idea to really take of into a business. Often it takes up to 5 to 7 years to actually proof and build a business model that works.