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NEXT Corporate Innovation #1 - In Defense of Experiment Velocity

NEXT Corporate Innovation #1 - In Defense of Experiment Velocity
By Esther Gons • Issue #1 • View online
Today we started a second weekly digest. The ‘other NEXT digest’ shares 3 articles about startups and entrepreneurship. In this digest we want to share 3 long-reads about Corporate Innovation instead.
This issue shares the Experiment Velocity ‘battle’ between Dan Toma and Tristan Kromer and the latest article from Tendayi Viki in Forbes.
PS. Don’t miss the 10% discount to the Lean Startup Summit at the bottom of this email!
- Esther and Timan

Articles
Dan Toma says he was partially wrong promoting ‘experiment velocity’ as an important Innovation Accounting KPI. But first he will briefly tell you how he initially concluded that ‘experiment velocity’ was the Innovation Accounting KPI to rule them all.
medium.com  •  Share
Tristan Kromer does agree that experiment velocity is a vanity metric and, therefore, gamable. But how do we measure progress without it?
grasshopperherder.com  •  Share
Customers say they need something and indicate a strong intent to buy it. Using these learnings, a startup team creates the product, only to learn after launch that customers were never going to buy the product in the first place. How could this happen?
www.forbes.com  •  Share
From NEXT Corporate Innovation
Get a 10% discount to the Lean Startup Summit by using our exclusive discount code
www.eventbrite.com  •  Share
Get ready for the Lean Startup Summit Europe in Amsterdam at March 20/21 with this introduction to Corporate Innovation. 
www.meetup.com  •  Share
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Esther Gons

Start your work week with 3 long-reads about corporate innovation. GroundControl is software to help corporates manage and measure innovation.

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