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Today we started a second weekly digest. The 'other NEXT digest' shares 3 articles about startups and
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February 5 · Issue #1 · View online
Start your work week with 3 long-reads about corporate innovation. NEXT Amsterdam creates the tools to help corporates manage and measure innovation.
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Today we started a second weekly digest. The ’ other NEXT digest’ shares 3 articles about startups and entrepreneurship. In this digest we want to share 3 long-reads about Corporate Innovation instead. This issue shares the Experiment Velocity ‘battle’ between Dan Toma and Tristan Kromer and the latest article from Tendayi Viki in Forbes. PS. Don’t miss the 10% discount to the Lean Startup Summit at the bottom of this email! - Esther and Timan
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Experiment Velocity vs. Learning Velocity
Dan Toma says he was partially wrong promoting ‘experiment velocity’ as an important Innovation Accounting KPI. But first he will briefly tell you how he initially concluded that ‘experiment velocity’ was the Innovation Accounting KPI to rule them all.
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In Defense of Experiment Velocity
Tristan Kromer does agree that experiment velocity is a vanity metric and, therefore, gamable. But how do we measure progress without it?
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Don't Just Talk To Customers, Get Them To Do Something
Customers say they need something and indicate a strong intent to buy it. Using these learnings, a startup team creates the product, only to learn after launch that customers were never going to buy the product in the first place. How could this happen?
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Lean Startup Summit Amsterdam Tickets
Get a 10% discount to the Lean Startup Summit by using our exclusive discount code
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The Corporate Startup Meetup
Get ready for the Lean Startup Summit Europe in Amsterdam at March 20/21 with this introduction to Corporate Innovation.
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