GroundControl

By Esther Gons

How do you measure innovation culture? - GroundControl #40

#40・ Jun 14, 2021

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How do you measure innovation culture? - GroundControl #40

By Esther Gons • Issue #40 • View online

Dear innovators,

This week we have a guide on how to find the right pricing strategy for your startup. Dan Toma published an article on how to measure innovation culture, including a framework, so it is definitely worth trying out. As a third article, we have a summary of Tendayi’s session at Innov8rs. He introduces a toolbox that helps with your challenges regarding driving innovation. Finally, we have a list of books to inspire you on startup management.

Enjoy reading,

Seim

From GroundControl

How to find out if and what your customer is willing to pay

Your pricing is a super important tool to drive growth. It is easier to increase your price by 10% than to acquire 10% more users. But what is the range your price should be in? And are the potential customers willing to pay for your solution? There is only one way to find out. Test it! We use a Dry Wallet experiment and a Price Elasticity Survey to answer these questions. We explain how they work and how to set them up in this article.

togroundcontrol.com • Share

Articles

Measuring Innovation Culture

Innovation culture common term in the field of corporate innovation, but what is it? Dan explains what it is and how to measure it. He makes a great comparison to clouds (clouds and cultures have unexpected resemblances with each other). He also introduces a framework to help you measure your innovation culture. I used the framework to see how the culture within GroundControl is doing, very interesting if you ask me.

innovationaccountingbook.com • Share

The New Leadership Toolbox to Drive Innovation - Innov8rs

In a recent Innov8rs Connect event, Tendayi introduced a new toolbox for leaders to use in making decisions and effectively coaching teams to design new business models. The key take-aways from this session are written out in this post. Tendayi always finds ways to inspire his audience from unexpected angles, and he does this once again in this session.

innov8rs.co • Share

15 Best Startup Books You Should Read in 2021

Need some inspiration for your startup? Sally Lauckner shares her list of 15 startup books to stay inspired and motivated. I agree with Sally that getting a startup off the ground can be scary. That is when you need to get out of your head and hear from people that have been there, that is all part of the journey.

www.nerdwallet.com • Share

Did you enjoy this issue?

By Esther Gons

Start your work week with 3 long-reads about corporate innovation. GroundControl is software to help corporates manage and measure innovation.

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