It's Tuesday: A Look at the World of Magazine Media

By Joe Berger

Marketing and circulation consultant for magazine publishers specializing in circulation management, retail distribution and audience development.

Marketing and circulation consultant for magazine publishers specializing in circulation management, retail distribution and audience development.

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#51・

It's Tuesday: And The Worker Bees Are At It - Issue #51

Think about that for a moment: 592 unique regional publications. Five Hundred and Ninety-Two. Let's not poo-poo the content either. No, it may not be some hard hitting investigation into corruption in the alderman's office. Most of these publications are in s…

 
#50・

Meet The New Middleman, Same as The Old Middleman - Issue #50

The second quarter, out here on the flatlands feels like it's ending with a whimper and Prof Galloway's mediation on tech bros, crypto and middlemen struck a big chord in me. In the magazine world, trust is an essential requirement . The words inside the book…

 
#49・

Not Exactly Bonus Content: Consolidating the Consolidators - Issue #49

There may be 42 different brands of automobiles available in the US, but of the "Big Three", only two are US owned. The vaunted Tesla electric car? Tesla may control 75% of the electric car market in the US, but electric cars make up only 5% of the total car …

 
#48・

It's Tuesday: Are You The Customer? Or The Product? - Issue #48

My first thought is to think about how many additional copies of the Harry Styles BH&G issue they could have sold had they alerted a chain like B&N or Books A Million that this was on its way.My second thought is, "Define 'target'."In the meantime, he…

 
#47・

Not Exactly A Bonus Issue: Let's Talk Some Retail - Issue #47

During the depths of the pandemic, we heard a lot about how DTC is the future of retail. But is it? The cost to “acquire” a customer in the DTC world is pretty high. So not surprisingly, we’ve seen many DTC retailers test out their own bricks and mortar store…

 
#46・

It's Tuesday: Who is a Publisher? What is a Magazine? - Issue #46

To be fair, the article is only talking about a potential closure of the weekly print version of the magazine. But should that happen, it will of course be replaced with a series of SIPs conveniently cover priced well above the weekly newsstand price of Peopl…

 
#45・

It's Tuesday: A Look at The World of Magazines & Media - Issue #45

It was this piece by Media Post columnist Kaila Colbin got me thinking about the whole myth of journalistic neutrality. In her opinion piece, Colbin challenges the reader to consider the concept of "neutrality" as it applies to a person's experience and talks…

 
#44・

It's Tuesday: 5 Things About the World of Magazines and Media - Issue #44

No, I’m kidding about the Vogue Magazine part.There is absolutely nothing in this article that is surprising, shocking, or mildly unexpected. Major, large scale publishers are taking a long, hard look at their print properties and making decisions based on th…

 
#43・

It's Tuesday: 5 Things About the World of Magazines and Media - Issue #43

The consumer insights firm, Disqo, call this gap a "Say-Do Gap". It suggests that people's recall may not be so great and that there's a gap between expressed intent and revealed intent (ie: what you want to do vs. what you actually do).So in other words, con…

 
#42・

It's Tuesday: 5 Things About the World of Magazines & Media - Issue #42

I thought this quote from the article was rather telling. It also makes me hope that the next Rom-Com that sports a hero or heroine who works at a mythical New York magazine company takes it to heart:“The very public campaign helped underscore a message that …

 
#41・

It's Tuesday: 5 Things About the World of Magazines and Media - Issue #41

This is a remarkable story of perseverance in the face of overwhelming disaster. It also reminds us of the ability humans have to quickly adapt and do something extraordinary. Extraordinarily good, that is.Check out the magazine's Instagram timeline. The quic…

 
#40・

It's Tuesday: 5 Things About the World of Magazines and Media - Issue #40

If you haven't checked out the International Magazine Centre, you should. They have some excellent resources, mentorships, training seminars and so much more. The magazine publishing industry really really needs an advocate for small magazine publishers. I am…

 
#39・

It's Wednesday: Some Thoughts About the Demise of Amazon Books - Issue #39

Reuters was first to the party with the announcement that the stores were closing. What wasn't exactly clear to anyone who doesn't track the bookstore portion of the Amazon bricks and mortar experiment was that, at last count in a database I have access to, o…

 
#38・

Not Exactly Bonus Content: Consider the world of freelance media workers - Issue #38

*: They get that edge because sometimes your minimum fee is, you know, flexible. Rent's due. Kid needs a new school uniform. That sort of thing.

 
#37・

It's Tuesday: 5 Things About the World of Magazines and Media - Issue #37

David Pilcher is a Senior Vice President at Freeport Press in Ohio. As such, he's an expert on everything that the print world has endured during the pandemic: paper shortages, staffing shortages, the crash of many long term supposedly durable magazine and ne…

 
#36・

It's Tuesday: 5 Things About the World of Magazines & Media - Issue #36

It takes a certain amount of skill, dexterity, sophistication and a healthy dose of confidence to maneuver a longstanding brand of publications through an ever changing media landscape. It is encouraging to watch TMB these steps and it makes you wonder why so…

 
#35・

It's Tuesday: 5 Things About the World of Magazines & Media - Issue #35

This was not surprising, but from my perspective a bit sad to see. Years ago in my first incarnation as a consultant I worked on Health Magazine when it was the last, weak cousin owned by the highly leveraged Family Media organization. I believe Meredith was …

 
#34・

It's Tuesday: 5 Things About the World of Magazines and Media - Issue #34

Writer Clare Malone outlines how hard it is to replace local news outlets once they disappear. And while there are many examples of non-profit news organizations cropping up in cities around the country, she points that many of them are in larger cities like …

 
#33・

Not Exactly Bonus Content: Consider The Banning of the Written Word - Issue #33

Unfortunately, there’s nothing new about this. Book banning here in the United States is an old and unfortunate tradition. For many years, The American Library Association has promoted a “Banned Book Week” and publishes a list of titles that have been banned …

 
#32・

It's Tuesday: 5 Things About the World of Magazines & Media - Issue #32

Here's some articles that may help you this week: